Almost six months after it started trialling a same-day local delivery service in San Francisco, Google has announced that it’s now open to all users in the San Francisco and surrounding Peninsula area.

In what could be described as a similar initiative to Amazon Prime or eBay Now, Google Shopping Express pulls together users’ local online stores within a single portal, meaning they can buy anything from groceries to toys and sports equipment through the service – all received on the same day, during a pre-selected delivery window. It must be no later than 9pm, however.

ExpressShoppingAnd in what can only be described as a sensible move, Google’s also launched native Google Shopping Express apps for both Android and iOS, meaning that shoppers don’t have to be tethered to their laptops to use the service.

For now, a handful of national, local and regional stores are on board with Google Shopping Express, including American Eagle, Blue Bottle Coffee, Lucky, Office Depot, Palo Alto Toy & Sport, Photojojo, Raley’s Nob Hill Foods, Staples, Target, Toys R Us/Babies R Us, Walgreens, DODOcase, Guitar Center, L’Occitane, REI, and Whole Foods Market.

This is a big move for Google, and further cements its position in the retail world.

Feature Image Credit: JOHANNES EISELE/AFP/Getty Images