Google is abandoning its video response feature on YouTube, citing an abysmal 0.0004 percent click-through rate. The feature will disappear on September 12th.

youtube videoresponse 520x121 Google is removing video responses on YouTube from September 12 due to low engagement

The company says it’s working on a replacement, such as including video links in comments, to help promote better engagement.

➤ So long, video responses… Next up: better ways to connect (Google)

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