Google on Thursday announced a redesign of its AdWords Express product, featuring clearer stats and graphs, a faster signup process, and a new real-time ad preview box. Unlike most Google product revamps, the changes are available starting today; just sign in and check them out.
First up, the redesigned dashboard now lets you quickly glance to see how many views, clicks, and calls your ad generated. A pie chart breaks down your monthly spending while a line graph lets you track your results over time:
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Google says these changes are in direct response to customer feedback. Small business owners told the company they are simply too busy to waste time looking for this information, so Google put it all in the dashboard.
Next up, Google claims to have made “significant improvements” to the signup experience. The company has cut it down to just three steps: select your audience, create your ad, and select your budget.
Last but not least, Google has added a new real-time ad preview box that shows your ad created right as you type. You can now hover over the icons to preview all the ad formats that are available based on the text you provide.
Here it is in action:
All of these changes are relatively minor by themselves, but together they should help businesses push more ads, which in turn should increase Google’s revenue. Many people forget that despite all the various industries the company is in, ads are still its bread and butter. As such, the improvements it makes to ad-related products and services are arguably the most important, even if they aren’t particularly exciting.
Top Image Credit: Adam Berry / Getty Images