Today at the Google I/O conference in San Francisco, Google announced a new music streaming service called Google Play Music All Access. The service will compete with other entries to the market like Spotify, Rdio and Pandora.

Google Play Music All Access will run $9.99 in the US, with a 30-day free trial and it launches today. If you start your subscription by June 30 the price drops to $7.99 monthly.

“Music unites us, it’s universal,” says Google’s Chris Yerga. “We set out to build a music service that didn’t just give you access to a world of music, but helped to guide you through it.”

The service build a list of songs that automatically updates based on your tastes and what you listen to. Songs can be swiped away and removed from your playlists with a ‘Mailbox-like’ gesture.

IMG 0286 730x486 New Google Play Music All Access subscription service at $9.99/mo with 30 day trial available in US today

The service will combine music from your locker with ‘millions’ of songs on the service itself seamlessly, says Yerga.

The service also includes a Listen Now feature which is reminiscent of Apple’s Genius Mixes, but with full access to its streaming library. The service will roll out in the US first and then other countries “thereafter.”

➤ Google Play Music All Access (US only)

For more new from Google I/O, you can head here.