Wix tells us its users will now be able to buy Google Apps for Businesses for $4.08 to $4.95 per month “directly from their Wix dashboard.” That includes access to branded Gmail, Google Docs, and Google Drive.
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For Wix users, it’s certainly not a life-changing deal. For Wix itself, however, integrating with Google will help it expand its brag-worthy feature set while forwarding new customers on to Google.
While Google certainly rules the Web in terms of its overall reach, Wix claims to have over 33 million members, and is adding more than 1.3 million new users monthly. If you compare those figures to Google Apps for Businesses, which currently has just 5 million businesses signed up, you’ll see why this deal could help Google in the long run.
For Google, this deal will ultimately boost its ability to connect with small businesses — ones that can’t afford to hire Web designers or developers but don’t mind dropping around $5 per month on Google apps.