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This article was published on April 30, 2013

Google teams up with Fandango, SoundCloud, Songza and more to integrate app activity into search


Google teams up with Fandango, SoundCloud, Songza and more to integrate app activity into search

Google has announced the integration of app activities into Google search, with early launch partners that include Deezer, Fandango, Flixster, Slacker Radio, Songza, SoundCloud and TuneIn. This news plays right into Google’s mission to integrate more personalized, social data directly into its search results.

According to Google+ director of product management Seth Sternberg, “if you search for a site or app on Google.com (and that app has integrated with Google+ Sign-In app activities), you’ll see popular and aggregate user activity to the right of search results. Searching for Fandango, for example, will show the top movies among Google users.”

An example of Fandango integration can be seen in the image below:

Screen Shot 2013-04-30 at 11.06.54 AM

Previously, this search would only yield the following:

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Screen Shot 2013-04-30 at 11.25.53 AM
Google says that it is rolling out this feature on the desktop over the next few weeks — in typical Google fashion — “starting with a limited number of music and movie apps.”

This follows recent news that Google will retire its Meebo Bar publishing tool in order to focus resources on its Google+ Sign-In service and other plug-ins. Google also recently introduced Google Now for iOS.

Photo credit: Sean Gallup/Getty Images

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