It’s been a year since Google rebranded its Android Market app store to Google Play — thereby unifying its multimedia content — and the Internet giant is celebrating the landmark by offering a week of deals for Android users.

Initially, the giveaways relate to music downloads, in-app purchases, travel bookings and new game features, but Google is hinting that the freebies will be expanded to other areas too — so we might let see some free apps, and other broader benefits for Android device owners.

It’s worth remembering that the offers will vary across different markets where some parts of the Google Play Store — including books, movies and music — may not be available. Let’s hope Google introduces further offers that are open to all users worldwide.

Here’s the birthday blurb from the dedicated promotion page, which was first noted by Android Police:

It was just a year ago today that we launched this amazing shop on the interwebs to offer the best in digital content. Since the best parties are the ones that send you home with a present, today we celebrate our birthday with a festive goodie bag full of gifts. Don’t delay in picking up these limited-time offers. It’s been an incredible first year and we look forward to sharing the gift of digital diversions for many more to come.

A report from Distimo last year found that the combined revenue of Google Play grew 43 percent over the final four months of 2013. Apple’s App Store remains ahead in terms of total revenue — during November, it is estimated to have charted $15 million in average daily revenue, putting it some way ahead of the $3.5 million estimate for Google Play.

Headline image via Getty Images / AFP