Google adds multi-currency e-commerce support to Analytics, rolling out to all ‘over the next few weeks’

Google on Wednesday announced multi-currency e-commerce support for Google Analytics, saying the feature “will be rolling out to all users over the next few weeks.” The move is being made in response to user feedback, according to the company.

Multi-currency support means Analytics users can track transaction metrics (total revenue, tax, and shipping & handling) in multiple local currencies within a single Web property. Furthermore, Google Analytics can convert these figures into the one currency you have set in your profile, making it easier to conduct analysis and reporting across an international customer base.

Here’s how it looks:

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As you can see, Google is supporting 31 different currencies including USD. Here’s the full list:

• USD (US Dollars).
• ARS (Argentine Pesos).
• AUD (Australian Dollars).
• BGN (Bulgarian Lev).
• BRL (Brazilian Real).
• CAD (Canadian Dollars).
• CHF (Swiss Francs).
• CNY (Chinese Yuan).
• CZK (Czech Koruna).
• DKK (Denmark Kroner).
• EUR (Euros).
• FRF (French Francs).
• GBP (British Pounds).
• HKD (Hong Kong Dollars).
• HUF (Hungarian Forint).
• IDR (Indonesian Rupiah).
• INR (Indian Rupee).
• JPY (Japanese Yen).
• KRW (South Korean Won).
• LTL (Lithuanian Litas).
• MXN (Mexican Preso).
• NOK (Chinese Yuan).
• NZD (New Zealand Dollars).
• PHP (Philippine Peso).
• PLN (Polish New Zloty).
• RUB (Russian Ruble).
• SEK (Sweden Kronor).
• THB (Thai Baht).
• TRL (Turkish Lira).
• TWD (New Taiwan Dollar).
• VND (Vietnamese Dong).
• ZAR (South African Rand).

The currency code is available at Google Developers and you can also grab code snippets at Google Analytics.

The conversion rate is decided based on data pulled from currency server, the same one that serves Google Billing. The value is the daily exchange rate of the day before the hit date.

You cannot retroactively process your history transaction data. This will be possible, however, going forward from the day you start using multi-currency support.

See also – comScore: Retail e-commerce hit $186.2b in 2012 thanks to 15% growth, the strongest since before the recession

Image credit: Benjamin Earwicker