Google has begun serving direct links to Android apps in timelines on Google+, providing an easy way for users to share their favourite apps and games, and allow other users to download them directly to their Android devices.

Google Play integration on Google+ isn’t new, the search giant previously allowed users to share music tracks and albums to their timelines (with free 30-second previews), but with Google Music and Movies going live in a number of new markets across Europe, app sharing has been silently added – although Movies can’t be downloaded directly.

To utilise the feature, simply paste the URL of the app you wish to share and Google+ will embed the Install/Buy button automatically:

Screen Shot 2012 11 14 at 11.17.34 Google now allowing Google+ users to install Android apps directly from the stream

When you click the Install button, Google will automatically load the Google Play page for that app, but it will also display a prompt asking you to confirm if you wish to install the app and on which device you wish to use it:

Screen Shot 2012 11 14 at 11.24.35 Google now allowing Google+ users to install Android apps directly from the stream

Interestingly, if you +1 a Google Play app on the Store itself, the app is shared but Install/Buy buttons are not served.

Either way, the feature will be a welcome addition for Google+ users and brands wishing to share their new apps, especially Google when it launches new titles or updates its apps.

Image Credit: Adam Berry/Stringer/Getty