If you work for Google, or have a friend who does, you may currently have access to a new service from the company: same day delivery in San Francisco.
According to the New York Times, Google is currently testing a service by which a customer can order an item on either a phone or regular computing device, and have it delivered to their location in a few hoursâ€™ time.
Same day shipping is something of a holy grail in retail, as it would dramatically cut down on the lag between ordering and that magical moment: getting the stuff you want.
According to the Timesâ€™ piece, a â€śnational apparel chainâ€ť is taking part. Donâ€™t be confused, however, as Google is not going to set upÂ warehousesÂ around the country. It appears to instead act as a middleman, in between retailers and delivery services. If that is the case, it will need to build itsÂ relationshipsÂ business by business, and location by location. Translation: donâ€™t expect this to be in your neighborhood soon.
Google Shopping recently went ad-only. Retailers that wish to be listed must pay, changing the dynamics of itsÂ relationshipÂ with brands. Best Buy was a Google Shopping launch partner; to see it taking part in this sort of service is hard to not find as a strong fit. However, that is conjecture for the moment.
Why Google would want to act as this sort of concierge isnâ€™t exactly clear. However, as Amazon, and even the USPS tinker with same-day delivery, to see Google experimenting in the space â€“ it does after all have a massive, if often indirect hand in online retail â€“ is perhaps not surprising.
More as we have it.
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Top Image Credit:Â Commodore Gandalf Cunningham