About those Google+ vanity URLs: Google has removed the “plus.” from their promotion

About those Google+ vanity URLs: Google has removed the “plus.” from their promotion

As we noted earlier, Google is playing around with the idea of vanity URLs on Google+, giving them out to select businesses and celebrities. Excuse me while I play Columbo for a second.

The interesting thing about the URL structure shared by Google today is the fact that the “http://plus.” has disappeared, making way for “http://google.com/+NAME/”. This is a pretty important move towards something Google has said all along: Google+ IS Google, and vice versa. As many have compared Google+ to social networks like Facebook and Twitter, the company itself has noted all along that Google+ is simply the “social spine” for all of its services and products.

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

While the google.com/+toyota URL redirects to https://plus.google.com/+toyota/posts, it’s not a crazy notion that this could change sometime in the future.

The fact that Google is not promoting the plus. URL structure in its announcement is more than a tip-off. It wouldn’t be crazy to think that in the future you’ll be able to join a hangout that sits here: google.com/+TOYOTA/hangout or something else that’s memorable and type-able.

From their post today:

A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+. For instance, +TOYOTA can now use google.com/+toyota to unveil their latest models, +Britney Spears can share her upcoming appearances at google.com/+britneyspears

Yeah, no “plus.” there.

The idea of Google+ is to allow people to perform social actions from all of Google’s products, including: Search, YouTube, Drive and within the Google+ stream of course. It’s simple, and lazy, to think that this is a “separate” competitive service, but it’s just not the case, as I’ve noted before.

That naked Google.com domain has a lot of power behind it, doesn’t it? Not many frivolous things sit on that domain, let alone a “Ghost Town.”

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Shh. Here's some distraction