Today, during its earning call, Google was asked about the growth of its social project, Google+. The answer was swift, coming from Susan Wojcicki, Senior Vice President Advertising.
Google has never wavered in how strongly it feels about integrating all of its products using Google+ as a “social spine.”
Naturally, during an earnings call, Google will be as positive as it can be about its products, especially Google+. One thing to note though is that the only people who have aggressively compared Google+ to the likes of Facebook are members of the press. Since its launch, Google has never once inferred that Google+ was a social networking site that relied on a standalone web product.
It should also be noted that Google reports that more users are accessing Google+ via its mobile apps than they are on the web. That’s pretty impressive, considering how difficult it is to nail a mobile experience that brings people back for more.
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