Vic Gundotra, Senior VP of Social Business of Google, shared some of its recent numbers and learnings on G+ at the Google I/O event today. This is the one-year anniversary of the social layer’s launch, and the company is proud of how far it has come.
– 250M+ accounts have upgraded to or signed up for a Google+ account
– 150M+ accounts are active every month
– 50% of its users sign in every day
– On average, 12 minutes a day are spent in the Google+ stream
Gundotra had this to say about Google’s company-wide social shift:
What most people get wrong is that they compare Google+ to most competitors. It’s not Google+, its Google. YouTube, Gmail, and Google+ is the social graph that we’re growing, and to bring them into one Google experience.
In addition to building out its own social graph, the company has put quite a few resources into gelling all of its products together, as Gundotra told me that for an entire year, except one friday in August, the Google+ team shipped a new build every single day.
There are other reasons why Google+ has huge potential to make all of Google’s products social, such as what can happen once the company starts using more of its “bread and butter.” I asked Gundotra what Google’s competitive advantage on things like showing a stream of information:
Relevance, we’re pretty good at it. Search relevance.
The Google+ team is focusing both on building great features, as well as making sure Google’s existing products are infused with social interactions. Gundotra says:
This makes our core better.
As far as Google+ becoming adopted by enterprise companies for collaboration, Gundotra said: “We’re just getting started there,” so definitely keep that in mind moving forward.
So there you have it, Google is extremely pleased with the first year of Google+, as it’s something it is extremely dedicated to company-wide. As Gundotra told me: “We’re just getting started.”
I’d still like to see a full Google+ API, and I’m sure there are some developers here at the conference who agree.