Google has been testing a program it calls “Trusted Stores” where certain merchants that offer a great experience can receive a badge in search results, on their ads and on their website.

The company has been testing the program with a select group of 50 companies and has decided to open up the application process for all U.S. merchants. This most definitely leverages, and explains, Google’s recent acquisition of KikScore.

Here’s what Google had to say about the expansion of the program today:

This badge is only awarded to online stores that deliver a great overall experience, so even if you haven’t shopped with this merchant before, you can easily tell if they are trustworthy, ship quickly and reliably, and offer exceptional customer service. If there’s a problem with your purchase, we’re here to help. When you buy from a Google Trusted Store, you can opt in to get up to $1,000 lifetime purchase protection per shopper. And our dedicated customer service team is there to work with you and the merchant to assist in resolving the issue.

badge and report card Google opens its Trusted Stores program to all U.S. merchants

Google says that since having a Trusted Store badge, home goods retailer Wayfair has increased sales on its site by 2.3 percent.

It’s a three step process to get your badge as a merchant:

- Add Google Trusted Stores code to your website
- For 28 days, Google will monitor your shipping and customer service
- If you perform well, the Google Trusted Stores badge will begin appearing on your site

The service is free for consumers and merchants, the latter can apply here.