Millions of users all over the world trust Google for a whole host of things, including which items are most relevant to our search. According to a report by Money.co.uk, Google is set to ask for our trust one more time, this time on comparing products based on price.

According to Money, Google will begin rolling out new ad units that give financial comparison for products based on our search. The initial launch will be in the US and UK only, and will cover things like travel, credit cards, and savings accounts.

Last March we told you about a UK company called BeatThatQuote, which Google acquired. Here’s what BeatThatQuote said about joining Google at the time:

BeatThatQuote.com was sold to Google for GBP37.7 million. We think this deal is a tremendous opportunity for our company to develop new and innovative options for personal finance in the UK.

Our team is excited about becoming a part of Google. We look forward to working with their engineers to create new tools making it easier for consumers to choose the right financial products. We think we can offer more transparency and better pricing information than existing online offerings.

Once these new units are in the wild, if you’re looking to get a new credit card or join a new bank, these ad units will show up with a comparative pricing display, hoping to get you the “best deal” based on the financial aspects of the offer.

Apparently, the companies that are displayed are ones that Google are working directly with to bring consumers right into the application process, so there’s no telling how trustworthy the results will be.

It does appear that the BeatThatQuote technology is what’s being put into play with this feature and it will be interesting to see how these new ad units are received.