Overall, Google does a great job at separating the email wheat from the email chaff.
In fact, one of the reasons I’m a rabid Gmail fan is its ability to kick junk email straight to the spam folder where it belongs so I don’t have to waste time doing that. I still check the folder regularly, just to make sure I don’t miss any important messages, but it’s rare for me to find any emails from real people in there.
Which reminds me I still need to respond to that one guy who emailed me the other day to let me know I was chosen to help him access multi-million dollar funds currently trapped in Nigeria, and could get disgustingly rich in the process.
Anyway, sometimes it’s helpful to know why certain messages were sent to the spam folder, and Google this morning announced that it will henceforth start showing a short explanation at the top of each message in the spam folder.
Thus, users can find out why it wound up there in the first place, and learn about any potentially harmful content within the message, Google says.
Needless to say, it will also be useful information for email marketers.