Google has created an official “Life at Google” account on Google+, joining existing profiles on Twitter, YouTube and Facebook. Life at Google accounts share about what it’s like working at Google, as well as posting job opportunities and items about the atmosphere and culture for which Google is famous.
The Life at Google accounts are must-follows for anyone interested in working at the company, and as Google+ is Google’s baby, this account will likely become the centerpiece of Google’s social media recruitment strategy. Google promises as much in a tweet about the new Google+ page:
We’ll still tweet, but the Google+ page will have longer features, Googler interviews, photos, Hangouts. Join the fun: goo.gl/CWWD9
— Life at Google (@googlejobs) January 30, 2012
Six hours after its launch, the Google+ page is in 2800 circles, compared to 27,817 likes on Facebook and 133,750 followers on Twitter.
The Life at Google accounts are in stark contrast to many other big tech companies, like Apple and Amazon, which are much more secretive about their inner workings. Google, on the other hand, has always been relatively open about its corporate “culture,” as can be seen from the postings on these accounts.