In what looks to be the last major feature push before the Christmas period, the Google team has today announced a number of new updates for Google+, delivering multi-admin controls, new notifications and +1 analytics.
After listening to user feedback after the public launch of Pages (which saw us reinstate our The Next Web account), Google now allows brands and businesses to nominate up to 50 named managers as administrators for a page — perfect for companies with large marketing and social media teams that previously needed to share login credentials.
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Also dropping is a new notification flow that delivers all of the activity on a page, giving admins the chance to keep an eye on conversations, messages and shares of their content.
In an effort to provide managers with a better idea of how Google+ users are interacting with page content, Google has combined counts of users that have engaged with a page, whether it be a +1 or the addition of a page to a circle.
To demonstrate the new features, Google has posted a new video which describes each of the new features and how to add them:
With additional page controls, Google has taken a step closer to providing users with access to features similar to Facebook Pages. Google says this is just the start of its page updates, we will of course notify you of them as they roll out.