Google has announced a number of new changes to its Product Search feature, designed to make it easier for users to discover products.
In a blog post today, Andrew Poon, Senior Product Manager at Google Shopping, announced a new ‘Best match’ feature, where Google highlights which product it thinks users are looking for – so, for example, if you were to search for a PowerShot SD1400, you’ll see a relevant ‘Best match’ product at the top of the page.
When users click on a product, they’ll be taken to a product page containing a full spec, including reviews, prices, and availability. The ‘Product Features’ section has now been updated, and you’ll see a product information bar at the top of the page containing basic information about the product, and it remains wedged to the top of the screen as you scroll down the page:
Google has also been rolling out a ‘popular products’ feature, which introduces a list of products ranked in order of popularity, whilst suggesting ways to refine the search, for example by brand and operating system if you were looking for a new laptop. This has been rolled out over the past few months across more and more search results pages.
You can see a full outline of all the new features here.