With the announcement of its new Search app, Google gave iPad users more than just a slick and well-made native search app that bests the experience on any Android tablet. It also managed to squeeze the core elements of Chrome OS into Apple’s ecosystem.
Note that I say core elements, because there are aspects of Chrome OS that are obviously not represented here, but it is definitely a huge step in the right direction.
When you launch the new Google Search app, you’ll notice right away that there is a huge difference between it and the much maligned gmail app for iOS. The Gmail app uses a webview for its main component, which in the world of iOS apps is the equivalent of being lazy.
But I have it on good authority that the team that built this app is a completely separate endeavor. What I don’t know, but suspect, is that the team within Google that built this app has ties to the Chrome OS team.
The Search app is built using native controls, which give it a silky smooth operation and that feeling of quickness that doesn’t come easily to an app that is built on a thinly wrapped webview. It also means that you’re greeted with an interface immediately, rather than waiting for a webpage to load.
But the main feature of the app, which is really a simple and gorgeous implementation of Google Search, isn’t the most interesting bit here. To find that, just tap on the Applications button on the main screen.
From here, you have access to the following Google products, all within an iOS wrapper: Gmail, Calendar, Docs, News, Google+, Reader, Photos, Maps, YouTube, Translate, Voice, Offers, Finance, Books and Blogger.
Yes, accessing them over the web is slightly inferior to a completely native interface, but Google’s web apps are still a cut above many of the other apps out there. For one, they use all of the tricks that Apple provides to developers looking to leverage the enhancements to webkit that Apple has built into Mobile Safari.
If you’re familiar with the way that Google’s web apps work on iPad then you won’t be too surprised by what’s here. It’s still really awesome to flip back to the main page and access any of the other apps at a touch. It feels fast.
The Search app, by gathering all of these apps into one place and delivering them in a well-made wrapper, has presented iOS users with what amounts to all of the core services of Chrome OS.
The reasons why it has shipped a pack of its most potent apps in one convenient dashboard are evident if you look at the tablet landscape as we know it. Google’s “official” version of Android is losing the tablet race, flat out. Products from manufacturers that have no access to an ecosystem beyond the Android Market have proven not to work. Now, Amazon has launched the Kindle Fire, which stands to quickly attain ’2nd place’ status behind the iPad, utilizing a tweaked version of Android that Google will gain nothing from.
Meanwhile, iOS devices account for some 2/3 of mobile searches on Google’s platform, making it the largest outlet for Google’s primary product, ads. Google sees this and has effectively snuck what is very close to the ‘dream app’ for its fans who have an iPad onto the App Store.
Google also likely sees that it will soon have to fend for itself when it comes to getting those eyeballs on its products, as Apple continues its efforts to divorce itself from Google services.
Honestly, if Google were to continue to update this app, replacing each of the web versions of these apps with native ones, it could easily end up with a fully iOS-native version of Google Chrome, running on the iPad.
This particular app is an interesting vector for Google to choose, as its primary function—and the most predominant one—is the Google Search. This allows them to work out all of the mechanics of how the app will work, without ruffling any feathers.
Chrome, as an OS that was meant to be run ‘in the browser’ is an ideal candidate for seeding onto rival platforms. It can exist as a standalone entity in a way that no other OS can. That’s its power and what makes the way that this app was built and released so interesting.
It’s also interesting that the app is simply labeled ‘Google’ and not ‘Google Search’, which is the real name of the app and well within the iOS character limit for app names.
Imagine if this app were called ‘Google Chrome for iPad’. How would that go down with Apple?
Enjoyed this? Read In defence of Chrome OS.




















Smart move by Google. To be honest I think Chrome is better than Safari but for some reason i havent installed the browser on my iPad.
- spam
- offensive
- disagree
- off topic
LikeGoogle, debe aprovechar esta plataforma para mostrar sus aplicaciones gratuitas como apps de Google game
- spam
- offensive
- disagree
- off topic
Like@Chris That's pretty funny! I am pretty sure the fine folks in San Jose know its not a trojan with mal-intent. I think that Google is providing a choice to the iOS lock-in that I am more concerned with. I use M$ OS, ChromeOS, Linux and Mac iOS, all do a great job at some things, and ok job on others. Google unshackles me from a hardware architecture requirement. Mac (iOS) is just amazing, and Google is being very creative in this chess match for intellectual mind-space.
- spam
- offensive
- disagree
- off topic
LikeEven if you don't have an iPad, you can feel Chrome OS user experience by downloading the live CD from http://getChrome.eu for free!
- spam
- offensive
- disagree
- off topic
LikeI haven't got that, "Someone is wrong on the internet!" vibe in a long time, but this post really rang my bell.
ChromeOS boots the computer, facilitates multiple user log-in environments, drops them into a Chrome Browser which syncs account and session information with the Google Cloud. Go to Best Buy or somewhere that sells Chromebooks and play with one. (Preferably before you write another post about the OS)
But, uh, yeah...basically, totally the same thing as an updated search app that uses some of its native environment's API frameworks. OMG IT'S A TROJAN HORSE. DOES APPLE KNOW ABOUT THIS?
- spam
- offensive
- disagree
- off topic
LikeChris Hey Chris, I have run Chrome OS. You'll notice that, right up at the top of the article, I stated that the entirety of Chrome is not represented here.
Nor did I ever state that it was a 'trojan horse' or wax hysterical about it, as your comment seems to imply.
Just for the sake of argument, can you, perhaps, see that the spirit of the thing—Google's collected pantheon of products running in a browser and offered as a package—has been offered here?
This is a post about the possibilities of what may be in the future. I'm sorry If I set off your "vibes" but I think that there is a bit of 'missing the point' going on here.
Thank you for reading and commenting.
- spam
- offensive
- disagree
- off topic
LikeMatthew Panzarino It's not that you've "not represented the entirety of Chrome." It's that you've fundamentally misrepresented it by conflating a new app UX with the goals and use case of a web operating system project.
If the only connection between this app and Chrome OS is that you can conveniently access Google services from both, than why isn't iGoogle called Chrome OS? What's to say this app isn't like sneaking Android onto the iPad? Help me see the point of calling things what they aren't.
- spam
- offensive
- disagree
- off topic
Likeoh wow, this guy has zero idea of what ChromeOS is.
Sneaking a few shortcuts to a cloud and then using Apple's webkit APIs is not even remotely the same as porting and emulating the whole of ChromeOS (Linux kernel plus user land, et l). This isn't even as sophisticated as porting Chrome browser for Christs sake.
This is probably the biggest load of bullshit hype about what amounts to a pretty standard app that I think I've ever read.
- spam
- offensive
- disagree
- off topic
Likelaumars Yeah, but to the vast majority of users it amounts to the same thing. With chrome you get to run Google and others web apps. The Google search app effectively aggregates Google's web apps in one place. With all due respect, because I'm probably missing something vital here - What is the difference to users?
- spam
- offensive
- disagree
- off topic
LikeHari Seldon Users might not understand the difference, but that doesn't mean that we should start calling a spade a fork.
The fact is this article is grossly misleading because it plainly states a massive fallacy.
- spam
- offensive
- disagree
- off topic
LikelaumarsHari Seldon Nowhere in this article do I state that the whole of Chrome has been ported to iOS. The spirit of the thing, however, has, as have most of its core apps, presented in a convenient way.
The concept of Google inhabiting other platforms with a portable Chrome platform is the key here, and that's no bull.
- spam
- offensive
- disagree
- off topic
LikeMatthew PanzarinoHari Seldon
Quote: "Nowhere in this article do I state that the whole of Chrome has been ported to iOS."
You mean aside the title:
"Google just used its Search app to sneak most of Chrome OS onto the iPad"
(emphasis added by me)
...and one of your closing paragraphs:
"Honestly, if Google were to continue to update this app, replacing each of the web versions of these apps with native ones, it could easily end up with a fully iOS-native version of Google Chrome, running on the iPad."
You also seem to swap and change between Chrome and ChomeOS in your article too. While Chome is an integral part of ChromeOS, they're not technically the same. This of ChromeOS as a Linux distro (like SplashTop actually, but more web-orientated) and Chrome as just a web browser and then you're realise how silly the whole article reads.
Anyone can create an Objective-C front end that ties into Apples webkit APIs to load some proprietary web content, but that doesn't mean their OS developers. To even associate the two like you have massively belittles the epic complexity of developing and porting an entire operating system; from kernel to user land.
- spam
- offensive
- disagree
- off topic
LikeMatthew PanzarinoHari Seldon Seems the CMS has stripped my formatting. Sorry about that :(
- spam
- offensive
- disagree
- off topic
LikelaumarsHari Seldon The mechanics of how Chrome OS works isn't the point here. It's the user-facing experience. I'm guessing that we won't be able to see eye-to-eye on that point, as you seem to be ignoring it, but that's ok, your points are recorded here in your comments and it's always good to add to the discussion, so thank you.
- spam
- offensive
- disagree
- off topic
LikelaumarsHari Seldon All good, I get the point, my reply is below.
- spam
- offensive
- disagree
- off topic
LikeMatthew PanzarinoHari Seldon But the problem is you brought up the subject of mechanics by talking about how Google were no longer just using a web view and about various other aspects of the technical build. If you wanted to keep this discussion purely on the user-facing experience then why even discuss the APIs used?
Plus the sentence I quoted earlier (re "fully iOS-native version of Google Chrome") is just plain wrong from both a user-facing context as well as technically.
- spam
- offensive
- disagree
- off topic
LikelaumarsHari Seldon That sentence is talking about the possibility of a microcosm of Google's platform existing as a 'native' app (I did leave out the 'OS' so pardon that) at some point in the future.
While such a product definitely wouldn't use the underlying technologies that Google is using to run Chrome OS on its own laptops, it would fulfill the spirit of it as a connected OS that can exist anywhere.
So I think that this comes down to how much importance is placed on the underpinnings of the OS, what makes it work, and how much is placed on the experience of the users, how it works.
- spam
- offensive
- disagree
- off topic
LikeHari Seldon I intended to reply, not like your comment but there are several huge differences. Have you used Chrome or a Chromebook? It's a boot-up web browser. Chrome OS uses that to replace a traditional desktop environment. There is as much sneaking of Android onto the iPad here as there is of ChromeOS.
- spam
- offensive
- disagree
- off topic
LikeAwesome!
- spam
- offensive
- disagree
- off topic
LikeTremendous. I think there is definitely a lot Google can leverage from the density of searches associated to the iOS applications.
Good move.
http://engine021.com
- spam
- offensive
- disagree
- off topic
LikeGoogle is making a native iOSapp... Is the web dying ?
- spam
- offensive
- disagree
- off topic
LikeBefore anyone at all starts blabbing about how the WebKit in iOS has no V8 and is no Chrome, etc., - all that matters to the user here is the tablet user experience, not the underlying engine.
- spam
- offensive
- disagree
- off topic
LikeConversation from Twitter
BrijeshT Looks like some of the commentators actually took the fake drugs advertised by google before posting.
VineetBhatnagar hahaha :)
migueldeicaza Incredibly lady!
-G
migueldeicaza why? it shows ios SDK is irrelevant or not essencial for devs
cherylcostello What is this?
santoscardona full Google Chrome for iPad. Very awesome!
cherylcostello Do you have it? Can you show me?
santoscardona I do have it and I will show you on Monday. Have a Happy Thanksgiving!
kishizuka This new GGL app rocks & it finally makes Docs usable on an iPad.
cunninghamg still upgrading to ios5 on old phone. so can't restore from backup as yet!! still waiting! doh :)
cunninghamg ha! phone is now activated! (at least its showing 'optus' in the corner whereas before it was 'no service'!). BUT...
donmcallister what other apps have blown you away?
. mikejohn99 Animoog, Jimi Hendrix Experience, Flipboard, Codify
donmcallister thanks for the tips.
ShawnjRobertsPC have you used it? It's pretty awesome.
DonnyBenfield haven't tried it, so you think its pretty good?
ShawnjRobertsPC It is very good, surprisingly good.
migueldeicaza Especially when it decides to zoom and then you're stuck in zoom.
bphogan Huh!?
migueldeicaza Android o iOS? OS Para tablets :) se aceptan DM's! Es una duda existencial que tengo
Juliojpv iOS
migueldeicaza after all the hype, the retiring of the AppStore and the reintroduction i was expecting something better, silly me!
migueldeicaza I feel like calling it the "equivalent" is being kind--it *is* lazy.
migueldeicaza It would be easier to just put a link to gmail.com XP