Google revealed today the six different companies now enabled to test Google+ functionality in tandem with their own management tools. Included will be popular social-brand-management sites like Buddy Media, Context Optional, Hearsay Social, HootSuite, Involver, and Vitrue.
According to the official announcement, these companies were chosen based on “their extensive experience helping brands and businesses manage and analyze their presence on social networks”, and will be working alongside Google in order to experiment and collect feedback.
“These companies will offer a subset of their clients the ability to manage circles, publish to Google+, and monitor usage. To learn more about their services and pricing, check out this page.”
While I’m surprised to see that TweetDeck (my personal favorite brand management tool) isn’t on the official selection list, all is not lost. Google is encouraging other social media management companies interested in working with Google+ to get in touch immediately.
This news comes after Google’s recently released Google+ Pages, a feature that has helped the company recognize that some businesses use third party social media management companies to manage their presence across multiple social networks. This integration with the above tools will surely be a welcome addition to the social campaign strategies of those utilizing the new Google+ Pages.