The YouTube NextUp program takes an interesting approach to creating YouTube superstars. The project wants to find talented people and turn them into video savvy content generators. With better quality video, YouTube can help promote them and create advertising revenue potential for both itself and the video maker.
Until now, YouTube would look for popular users on YouTube to get involved in its partner platform, but now it wants to foster both better content and better talent by giving some video training.
YouTube had this to say about NextUp:
Since launching the first YouTube NextUp, we’ve been working to supercharge the careers of partners from around the world, and now we’re expanding the program even further. Today we’re kicking off two new YouTube Next Creator Programs to highlight the stars of tomorrow on YouTube today: YouTube Next Chef and YouTube Next Trainer.
Each program will have sixteen participants who take part in a three month virtual class held on Google+ Hangouts. Our chefs and trainers will each receive an equipment kit worth more than $5,000, mentoring from industry leaders, filming and editing lessons and more than $10,000 worth of promotion on YouTube. Here’s more info on each and an introduction from our hosts.
If you’re an aspiring personal trainer or chef, this could be an opportunity to make a career out of it by making high quality videos for YouTube and its massive audience. YouTube is giving the chosen ones a great deal of support and knowledge. This could honestly change someones life by making them the next Martha Stewart or Emeril. You never know where the best talent is.
The neat twist is that the virtual classes will be shown on Google+ Hangouts, showing even more crossover between the two products. YouTube has been in serious need of more social features, as the commenting system hasn’t changed in quite a while.
Here is the video about the chef NextUp opportunity, which you can apply for here.
If you’re an up and coming personal trainer, apply here and watch this video:
If you’re not a YouTube partner yet, you can sign up here.
It’s an interesting strategy for YouTube to build up its own stable of stars to generate revenue for Google, and will pay off if the company can find its way to the best talent before major TV networks can.