The app lets you browse the catalogs of brands like Macy’s, Pottery Barn and Urban Outfitters. The app even lets you buy online right from the app by following a link through to the retailer’s web store, or find a nearby store to purchase it from. Features include the ability zoom in to see products up close, explore photo albums and videos of products; create a collage of your favorite catalog pages and products and view collages created by others. You can also email products or collages to friend.
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Google Catalogs is the latest experiment in getting into the retail market for the company, whose previous projects (beyond product search and price comparison services) have included Boutiques.com, a fashion store that isn’t even Google branded.
It’s unclear whether or not Google gets a kickback from retailers for any sales the app generates. We’re clarifying that point with Google. Google is inviting more brands to come on board. Interested businesses can fill in a form to apply.
Only currently available in the US App Store, the app will be followed in the near future by a version for Android tablets.