Today at Google UK, the team behind The Google Think Quarterly has launched its “Think with Google” online channel, which is steaming with inspiration, insights and ideas from the best and brightest in the field.
The new online channel will feature each new issue of Google’s Think Quarterly along with Think Voices, which showcases the shared experiences and insights of marketing leaders, digital influencers and academics. The content is filled with bite-sized TED-like videos for inspiring ideas on topics like the latest in digital technology, the future of marketing and how to channel innovation to inspire your business decisions.
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In March of this year, Google UK launched its first Think Quarterly–Google’s answer to the popular McKinsey Quarterly. In addition to the online magazine, over a thousand, limited edition white hardcover bound books were sent out to industry leaders, amongst them academics, CEOs and media. The first issue was dedicated to data and featured a series of articles written by guest authors and Google employees. Google’s Product Marketing Manager Rich Pleeth wrote about NFC and the future of mobile payments. Hal Varian, the company’s chief economist, writes about ‘data obesity’ while Googler Tony Fagan writes about data in relation to search advertising.
We consider Think Quarterly to be a briefing on Google’s ideas and inspirations. It’s a place where industry leaders, experts and our homegrown visionaries lend their insights and ideas on what’s to come.
Over the weekend, Google UK teamed up with its friends across the pond in New York and San Francisco to release the second issue of Google Think Quarterly featuring Macy’s CMO Peter Sachse on the future of mobile retail marketing, Ogilvy & Mather’s Russell Davies on the “Internet of Things,” and Google’s own Amit Singhal on how science fiction is becoming a reality in search. This first U.S. edition focuses on ‘innovation’ and provides perspective on how it’s possible to simultaneously lead and change the direction of an industry.
‘Think with Google‘ is our way of bringing you a digital snapshot of the future, through conversations with smart people about big ideas. We hope you find it informative and inspiring.
While it’s not the most stunning website from a user experience perspective, the content is in a class of its own. It’s a definite don’t miss/read for later– check it out here.