Slowly rebuilding something as massive as a Google social network is a total pain in the ass. I have requests for invites from friends-of-friends from high school clogging my inbox. And every Google page I turn to: Gmail, Calendar and Google Search has these little pop-up notifications in the top-right corner, beckoning for me to check my Google+ activity.

My willpower has never felt so exhausted. Right now, the process of building Circles are dizzying. But will it be worth it in the long run to sit down and take the time to get it right? Yes. Undoubtedly yes. It’s so obvious people are making Google free commercials saying so. And if you have any reservations, watch this:

Hat tip to @NickFoden for the great find.