And today, Google has announced a partnership with Pottermore to help fans make the most of their ebook purchases.
F**k it, we'll do it live!
Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.
Pottermore will be integrated with a number of Google products and APIs. When the series of Harry Potter ebooks and audio books launch on Pottermore.com later this year, you will be able to push them through to your Google eBooks account.
Part of the deal will also see Google Checkout become the preferred third-party payment platform for purchases made on Pottermore.com, but you’ll also be given the choice to pay by debit or credit card.
Now that the final Harry Potter movie has been made, Pottermore looks set to keep the Harry Potter brand ticking over just nicely. This link-up should be a major money-spinner for Google, as the Harry Potter brand is thought to be worth in excess of $15bn.
Read next: What's new in Apple OS X Lion