If you’ve been wondering whether or not Google’s +1 button has any effect on your website traffic, you’ve been a bit in the dark until now. Starting today, Google Webmaster Tools will let you see different reports to show you exactly what power that little button holds.
According to a post on the Google Analytics Blog, there are additions to three reports and here’s what we need to know:
- Search Impact report: Will show changes to clickthrough rates based on +1 recommendations
- Activity report: Shows how many +1’s your pages have had
- Audience report: Geographic and demographic information for those who have +1’d your pagees
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
The features might not show up for you just yet, but Google says that they should soon:
Over the next few days (and if you’re using the default version of the latest Google Analytics tracking code), if you’ve added +1 buttons to your site we’ll automatically enable Social Plugin Tracking for +1 in your account. You can enable tracking for other social plugins in just a few simple steps.
It’s invaluable information for site owners, so we look forward to seeing that engagement data starting to flow.