Google’s URL Shortener Goes Public

Google’s URL Shortener Goes Public

Google’s URL shortener has been available for some time but frustratingly only as a feature of specific products like Google Toolbar, Blogger, Maps, Picasa and Feedburner.

Today Google reveals a website, http://goo.gl/, that lets you simply copy and paste the long URL and instantaneously produce a short one – pretty standard stuff.

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

Google insists it isn’t going head on against the likes of bit.ly but instead will focus on what it knows best; stability, security and speed.

While there isn’t an official extension or bookmarklet out there, they are in fact already all over the place – despite no official API. My personal favorites; the bookmarkletChrome extension, Firefox addon and if you’re on Safari, this is an absolute must.

Read next: Léo Apotheker Is HP's New CEO

Shh. Here's some distraction

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