google dna Why Google Updated Their Index: Content is blossoming, Users Expected MoreAs we reported, Google has updated their search index, making it 50% faster and able to index not only entire pages, but indexing when portions (i.e. chunks of content) get dynamically updated. But why, wasn’t it good enough before?

Google’s reasoning for why they had to make the change is quite reasonable: content had outstripped our old engine and users were demanding more.

Obviously, with the relative success of Bing, Google needed to innovate to continue to dominate. They couldn’t just sit on their laurels forever while the social web emerged, and this seems to be their definitive answer to how they are going to continue to be the ones to catch in search for some time.

Of course, Google is also thinking way ahead (as it can with all of that money in the bank) and acknowledges that Caffeine in its present form is just a new beginning:

“We’ve built Caffeine with the future in mind. Not only is it fresher, it’s a robust foundation that makes it possible for us to build an even faster and comprehensive search engine that scales with the growth of information online, and delivers even more relevant search results to you.”

Thanks for listening Big G.