Interestingly, Pebble chose to keep the Pebble Time Steel at the same $249.99 price point. That makes it seem like the Steel is now the company’s highest-end model, where previously the perception was that the round was just as high end, if not more so.
“The most awesome stage”
Last year, Facebook's VP of Design thought the TNW Conference main stage was the best she'd ever been on.
As smartwatches become somewhat more commonplace, Pebble probably wants to keep the masses from looking at other cheap options – mainly some of the more affordable Android Watches. The low price point has always been one of Pebble’s biggest advantages over the competition.
➤ Be Happier and Healthier with New Pebble Prices [Pebble Blog]