To create the 3D model, New Balance will use Intel’s RealSense technology to measure each foot for the most accurate midsoles to support each customer. New Balance CEO Rob DeMartini said the new model of the sneakers will launch in April as a limited release in Boston. Soon, the company aims to install the technology for customers to get custom 3D-printed midsoles for their shoes right in the New Balance retail stores.
A new era of tech events has begun
We’re back in New York this November for the 4th edition of our growth-focused technology event.
New Balance and Intel also announced plans to collaborate on a fitness smartwatch due for launch during the holiday season of 2016.
Unfortunately, neither Intel nor New Balance specified the price for the new running shoes. We’re expecting the personalized sneakers to start above $150 a pair, but we’ll update you as we learn more.