HTC has announced the Desire 510 today, a mid-range device that boasts 4G support, as the company boosts its array of affordable handsets to appeal to a wider audience.

The Desire 510 is a 4.7-inch Android smartphone running Qualcomm’s quad-core 1.2GHz Snapdragon 410 processor. It comes with 8GB of on-board memory and an expandable microSD card slot, and is powered by 1GB of RAM and a 2,100 mAh battery. Given its affordable positioning, the Desire 510 only has a five-megapixel rear camera and a VGA front camera. Similar to its other flagship phones though, the Desire 510 comes equipped with HTC BlinkFeed and runs Android 4.4 with HTC Sense, its own Android skin.

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HTC says the Desire 510 will be available in “selected regions in Europe and Asia as well as through select carriers in the US” — but there’s no word on the exact price yet.

HTC is making a big play for emerging markets this year as it seeks to reverse its losses, and part of its strategy includes launching devices with a variety of price points to capture more potential customers. The Desire 510 is but one of these entry-level phones that it’s banking on to change its fortunes.

Related: HTC admits it needs better marketing, says bloggers will be a big part of the puzzle in Asia

Thumbnail image via Mandy Cheng/AFP/Getty Images