After denying reports that it was winding down the hardware side of its FuelBand business, Nike has suddenly announced a new, limited edition color variant of its Nike+ FuelBand SE fitness tracker.
The premium gold design follows the ‘rose gold‘ and silver variants in Nike’s slickly-designed Metaluxe collection. To be honest, the gold and ‘rose gold’ options look almost exactly the same – at a glance you would be hard pressed to tell them apart – so it’s hardly the boldest move by Nike.
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
If you’re interested though, the ‘Gold Nike+ FuelBand SE METALUXE’ (that’s becoming quite a mouthful) will be available in limited quantities for $149 on Nike.com and select retail stores, starting tomorrow.