This article was published on June 4, 2014

Nike launches ‘limited edition’ FuelBand SE in an ever so slightly different shade of gold


Nike launches ‘limited edition’ FuelBand SE in an ever so slightly different shade of gold

After denying reports that it was winding down the hardware side of its FuelBand business, Nike has suddenly announced a new, limited edition color variant of its Nike+ FuelBand SE fitness tracker.

The premium gold design follows the ‘rose gold‘ and silver variants in Nike’s slickly-designed Metaluxe collection. To be honest, the gold and ‘rose gold’ options look almost exactly the same – at a glance you would be hard pressed to tell them apart – so it’s hardly the boldest move by Nike.

fuelBandgold

If you’re interested though, the ‘Gold Nike+ FuelBand SE METALUXE’ (that’s becoming quite a mouthful) will be available in limited quantities for $149 on Nike.com and select retail stores, starting tomorrow.

The <3 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!

Read Next: Nike has reportedly canceled its FuelBand hardware project [Update]

Press Release

Get the TNW newsletter

Get the most important tech news in your inbox each week.