Huawei is getting into the wearables game. The Chinese hardware manufacturer today launched the TalkBand B1 at Mobile World Congress, a wrist-worn device with an intriguing 1.4-inch flexible OLED display.

The device is catered towards fitness enthusiasts, as it gives owners the ability to track steps, distance traveled and calories burned on a daily basis. Similar to other fitness trackers such as the Fitbit One, the TalkBand B1 will also monitor sleep phases to ensure owners wake up in tune with their body clock.

To stand out from the crowd, Huawei is also equipping each unit with a Bluetooth 4.1 earpiece to help people take calls while they’re on the move. It’ll support Android (version 2.3 and higher) and iOS (version 5.0 and higher) devices and sync wirelessly over NFC.

The wearable isn’t a surprise, however. One of the company’s executives posted a photo of the TalkBand B1 on the Chinese social network Weibo, with the caption: “My new toy. Do you like this color?”

The Talkband B1 will be available in China, Russia, the Middle East, Japan, Latin America and parts of Europe from March 2014.

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Image Credit: Aaron tam/AFP/Getty Images