Cycling on London’s roads, or pretty much any road, can be a dicey business. At night, it gets even more perilous and while there are plenty of cycle lights and hi-vis clothing options to choose from, there aren’t many bike lights like the Blaze Laserlight.

As well as providing the usual super-bright LED’s, the Laserlight projects an image of a bike onto the road in front, which the company says helps make cyclists more visible – particularly in the blind spots of vehicles, when approaching a junction and to pedestrians about to step out into the road. The unit is also fully waterproof, which is handy in the UK.

The Lazerlight is available to pre-order now for £125 (around $210), and although the website says deliveries will begin in March, we’re reliably informed that they will in fact start sending out orders from February 26, so that’s a few days less to wait.

The device actually started off as a Kickstarter project, and it seems the idea of a projector on your bike light was one that resonated with people – it blew through its £25,000 goal and went on to reach £55,000.

In addition to launching the Laserlight today, Blaze has also announced that it had secured $500,000 in seed funding from Index Ventures and the Branson family.

➤ Blaze Laserlight