At its CES press conference on Monday, Sony outlined “Play” as its theme this year as it develops its range of entertainment offerings from 4K video content to gaming.

In 2009, Sony established nine distinctives: play, listen, watch, learn, discover, communicate, create, and share. At last year’s CES, Sony focused on “Watch.” This year’s play theme is all about having fun through creating, consuming and playing new content.

Sony president Mike Fasulo spent quite a bit of time highlighting advances to 4K technology as part of its show. He added that he can’t stop talking about the resolution because it’s like “looking out a window.”

mikefasulo 730x410 Sony focuses on play this year as it announces Netflix 4K partnership and new 4K Handycam

Netflix CEO Reed Hastings made an appearance during the event to highlight its 4K partnership with Sony. The video service plans to offer “Breaking Bad” in Ultra HD. 4K streaming on Netflix will work on 15Mbps connections.

Sony also took the wraps off a new 4K Handycam model that is smaller, more powerful and will cost just $2,000.

sonyhandycam 730x372 Sony focuses on play this year as it announces Netflix 4K partnership and new 4K Handycam

Core, a new wearable device coming this spring, will pair with a new Lifelog Android app for helping users track their activites.

Sony also announced two new handsets: the Xperia Z1 Compact and the Z1S, an exclusive for T-Mobile US.

To keep up with our CES coverage, check out our 2014CES tag.