Sony’s unusual Cyber-shot QX10 and QX100 cameras, designed to turn any iOS or Android device into a professional point-and-shoot, have been unveiled today at the IFA trade show.

These devices look like normal lenses and can be mounted onto a smartphone for a sleek, distinct look. Photographers can then pair the camera with their smartphone over NFC, using their normal handset as a live viewfinder with the PlayMemories app on iOS and Android.

The QX100 has a 20.2-megapixel Exmor R CMOS sensor, the same found in the critically acclaimed Cyber-shot RX100 II camera. It also shoots full HD video with a wide-aperture Carl Zeiss lens and 3.6x optical zoom.

nexusae0 DSC QX100 Lifestyle 12 Xperia Z EXP201412E 1200 zps7d945e87 Sonys QX10 and QX100 lens cameras turn your iOS or Android device into a premium point and shoot

The QX10 is the cheaper of the two, packing a 18.2-megapixel Exmor R CMOS sensor with a 10x optical zoom Sony G-series lens. It will be available lather this month for $250, alongside the QX100 at $500.

The high price-points suggest that Sony isn’t pushing these as mass market products. They’re aimed at professional and aspiring photographers, who want to quickly access their photos on a smartphone and make some edits before sharing them on the Web.

A video ad showcasing the Cyber-shot QX10 and QX100 leaked yesterday, giving us almost everything there is to know about the hardware. Almost all of the details were known prior to the event, but at least the two cameras are official now.

A video ad leaked yesterday, alongside some images and specs, giving us almost everything there is to know about the hardware. Never mind, at least it’s now official.

Sony also unveiled the Xperia Z1 today, its new flagship smartphone with a solid one-piece aluminium frame, 5-inch 1080p display and running Android version 4.3.

Sony IFA 2013 (live stream)

Image Credit: Android Police