
Facebook recently put bots in charge of picking articles for its Trending section â a decision that was met with backlash after it was found that the algorithms had surfaced a fake report about Fox Newsâ Megyn Kelly, within days of being implemented.
Several weeks later, it seems the problem still hasnât been fixed: The Washington Post has been following Facebookâs Trending topics from August 31 to September 22 and found five fake stories, as well as three grossly inaccurate reports highlighted by the social networkâs automated system.
WP noted that Facebook personalizes its trends to each user and that it only tracked articles that came up during work hours; as such, itâs possible that Facebook may have displayed even more fake posts across its networks.
Wondering why Facebook doesnât just go ahead hire human editors to tackle this? Itâs already tried that. The company had a team of editors in place prior to installing its bots, but it fired them after it was called out in May for censoring conservative news and links to Wikileaksâ DNC email dump.
So while the solution might necessitate the involvement of human oversight, it may be a while before Facebook can revisit that idea.
Ultimately, it seems like the social networkâs algorithms just arenât up to scratch when it comes to identifying credible sources of information, and its system for redressal is presently weak.
The trouble, said computer scientist Walter Quattrociocchi to WP, is that, âWhen Facebook selectively injects fake news into those highly personalized news diets, it risks further polarizing and alienating its more conspiracy-minded users.â
With more people turning to social networks to get their news fix, that could spell danger for societies at large.
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