Last year Facebook added the ability to set temporary profile photos in support of a cause and later made it possible to add other types of frames by visiting pages, like those of sport teams, that supported it.
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The page shows all available profile frames from across Facebook, including those from charities like WWF, sports events and movies in once place.
The new picker lets you choose your photo, then provides a drop-down of all possible frames across the service for the first time.
It’s not clear how a company can get its own frame, since it’s only supported for major sporting events, movies and causes right now, but some empty categories such as “birthday” hint that there will be more in the future.
If you’re desperate to get some branding on your own profile photo, head over to the new profile pic frame picker here to browse through everything that’s available.
Update: Facebook told us that it’s partnering with “select pages” right now which are able to offer their own frames, but the company plans to release a self-service platform that lets pages upload their own designs for filters in the “coming months.”