The company made the announcement on its blog:
We’ve been beta testing Instant Articles with a small group of people on Facebook for iPhone for a few months, and we know readers love them. The enhanced experience inspires people to share Instant Articles with their friends more often than they do with standard web articles.
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Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Anyone using the Facebook app in iOS will see a lightning bolt icon in the corner of stories on the News Feed that are Instant Articles. Facebook says these stories should load “ten times faster than a standard mobile Web article.”
Instant Articles Launches for iPhone with Thousands of New Articles Published DailyToday Facebook launches Instant Articles for iPhone – a beautiful new way to read articles in News Feed that is faster and more interactive than ever before. Starting today, everyone on iPhone can read thousands of Instant Articles from your favorite publishers every day. Look for the lightning bolt on the top right corner of some stories shared in News Feed. The lightning bolt indicates it’s an Instant Article. When you tap the story, it loads ten times faster than a standard mobile web article and the reading experience is beautiful and interactive. Check out this short video to see what Instant Articles look like. We hope you love it as much as we do.
Posted by Instant Articles on Monday, 19 October 2015
Publishers like Time Inc, The Washington Post, The Huffington Post, The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News and more are all signed up to produce content for the new medium. In addition to faster load times, Instant Articles may include interactive media, such as zoomable images and maps or auto-playing videos.
Facebook also announced that Instant Articles will be available to Android users later in the year, with a public beta launching today.