Facebook has begun allowing businesses to add GIFs in posts from their Pages, nearly three months after it enabled the feature for users in May.
Wendy’s, Coca-Cola’s Brazilian brand Kuat and BuzzFeed are the first businesses with the ability to share GIFs. These will appear in regular page posts as well as ‘Boosted’ posts — but not in sidebar ads.
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The social network says it’s only testing GIF support at present and will evaluate how it affects the user experience, before rolling out it to more Pages.
Image credit: Wendy’s