Facebook is getting serious about its Events feature. The company is taking steps to treat public and private events differently, with distinct features and promotions for each.
Public events will now have larger header images, and will present more information about the location and event, such as an artist’s profile or photos of the venue. Meanwhile, wall posts will be less prominent given they will almost certainly be strangers.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Facebook also considering different ways of interacting with events. For example, your only way of showing interest in an event right now is to select the ‘Join’ option. The company found people were often selecting the option only as a way of indicating interest – the people who join the event didn’t necessary attend.
Facebook’s considering alternatives like “Follow” or “Remind me” so you can be updated on an event without necessarily committing.
It’s not all about public events though – private parties are getting new cover art to help prettify your invites without having to scour Google for something relevant. There are 36 themes to start, with categories including seasons, holiday, family party, travel and food and drink.