Facebook is bringing carousel ads to its mobile install links

Facebook is bringing carousel ads to its mobile install links

Facebook is bringing the carousel format to mobile install ads.

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The company says carousel ads have been quite successful on the desktop, equating to a 20-to-30 percent lower cost per click than boring old posts with just one image. Some advertisers have seen as much as 75 to 180 percent higher click-throughs.

The carousels support up to five images with links (including for app-installs), and are available today through the Facebook Marketing API.

Update: This article previously suggested carousel ads were new to the mobile apps on the whole. Updated to clarify it’s mobile install ads that are new.

Improving Ad Performance with the Carousel Format

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