Facebook has announced a new targeting feature that allows marketers to reach expats with their ads on the social network.
You can now target expats living within a given country and even those originating from a specific country. So, if you wanted to display ads only to people born in India and living in Brazil, you can now reach them with a focused campaign. Facebook says it has 92 million people who live abroad on its network.
Nationality-specific targeting is currently available for users from Brazil, Indonesia, China, South Africa and India. It’s now available across all Facebook ads interfaces, including the API.
➤ Helping Marketers Reach People Living Abroad [Facebook for Business]