Facebook now lets marketers target ads at its 92 million expats

Facebook Expat Targeting

Facebook has announced a new targeting feature that allows marketers to reach expats with their ads on the social network.

You can now target expats living within a given country and even those originating from a specific country. So, if you wanted to display ads only to people born in India and living in Brazil, you can now reach them with a focused campaign. Facebook says it has 92 million people who live abroad on its network.

Nationality-specific targeting is currently available for users from Brazil, Indonesia, China, South Africa and India. It’s now available across all Facebook ads interfaces, including the API.

Helping Marketers Reach People Living Abroad [Facebook for Business]

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