Page admins can now select one of seven buttons, which use verbs to attempt to get user conversion and appear on top of the cover photo.
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Dollar Shave Club, which has been trialing the buttons says that adding a “Sign Up” button converted 2.5x more users than previously.
Call to action is rolling out over the next few weeks in the US and worldwide in 2015.
➤ New for Facebook Pages: Calls to Action [Facebook]