Facebook will now let Pages track engagement data on an Events page with Insights. Now you’ll be able to see how well your posts are trending for your upcoming birthday party.
First noticed by AllFacebook, Insights adds a week’s reach, view and connection information for an event to the sidebar. The information is only visible to event hosts.
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If you already have a Pages event on Facebook you should be able to see the analytics on Events created after July 24. Insights on Events only works on items created after that date.
For a Facebook page that uses Events on a regular basis, this is a great way to see how well your posts are resonating with your invited guests. The last thing you want to do is keep posting information that may push your guests away from your party.
Update: Facebook sent TNW the following statement:
We’ve launched a small update that allows Pages to see insights for the events they create. This is the first step toward helping Pages gain a better understanding of what’s working and not working when promoting their events. These insights include reach, views and connections. Events created starting July 24 will be able to view insights in the right-hand column of the event page.
➤ Facebook Adds Insights to Events? [AllFacebook]
Image credit: AllFacebook