Facebook today updated its iPad app with a new test that aims to help its users discover even more content. The company says the experiment is limited to the US for now, but we expect that will likely expand as the company becomes confident with the addition.
In short, on the right-hand side of the app, iPad users will now see the following:
- Trending topics: A feature launched on desktop in January, Trending is a list of topics people are talking about most on Facebook right now, personalized to include topics you’re interested in as well as topics trending across Facebook overall
- Trending Videos: A feature new to iPad, Trending Video includes a personalized selection of the most-shared videos among your demographic on Facebook right now
- My Games: A selection of games you already play, with an easy link to start playing them on your iPad
- Popular Games: iPad games you might want to play, based on games your friends have played and what’s popular on Facebook
The above is in addition to featuring the usual birthday and event reminders that most users expect from the social network. Facebook says it wants to align its app better with “how people use tablets today,” which the company says is “primarily to read news, watch videos and play games.” Serving ads, which is Facebook’s main source of revenue, will follow later.
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