Fashion designer brand Michael Kors becomes the first to run ads on Instagram (screenshot)

Fashion designer brand Michael Kors becomes the first to run ads on Instagram (screenshot)

Fashion designer brand Michael Kors has begun promoting itself on Instagram, becoming the first official advertiser on the photo-sharing service since Instagram revealed it would begin offering sponsored posts in its app (the previous one was just a preview)

This is the photo Michael Kors is using that will be appearing in users’ timeline, captured by Avni S. Nijhawan

So. Much. Tech.

Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.

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If a particular user is in the targeted demographic, they will see the image without a caption and the label “Sponsored” above it. Users can elect to hide the ad from appearing, but not opt-out completely from the program.

➀ Michael Kors Enlists Help in the Fight to End Hunger (Instagram)

Photo credit: Justin Sullivan/Getty Images

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Shh. Here's some distraction

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