Facebook has announced a new collaboration with Shutterstock that will offer advertisers free access to the site’s stock image library.
Shutterstock’s catalog will be accessible directly from Facebook’s Ad Creation tool. Facebook’s ad platform now includes support for multiple image uploads, as well.
Commenting on the new partnership, David Fraga, Shutterstock VP of Corporate Development, said:
As the digital world becomes increasingly visual, businesses need images to stand out and reach new audiences. Not every business has a team of designers to help communicate their message, and so the Shutterstock integration allows Facebook advertisers of all sizes to search and choose from millions of high-quality images at the point of ad creation. This collaboration illustrates the importance of having a simple and powerful API, in this case resulting in a seamless user experience that makes it easier than ever for businesses to reach customers online.