Facebook has appointed its first-ever Chief Marketing Officer (CMO) after luring Motorola’s recent head of marketing Gary Briggs to its Menlo Park headquarters.

Ad Age reports that Briggs, who switched to CMO at Motorola from his role as VP of consumer marketing at Google after the $12.5 billion acquisition was completed last year, will replace Facebook’s VP of product marketing Eric Antonow, who is leaving the company after a three-year stint.

Briggs was CMO at Motorola until January 2013, after which he transitioned to a role advising CEO Dennis Woodside on marketing and branding. The company recently redesigned its logo, and last week launched its first post-Google handset — the eagerly anticipated Moto X — which included some controversial ‘sexy’ ads as part of its initial promotion.

AdAge says Briggs will have wider responsibilities than Antonow. He will lead branding and marketing for all Facebook product and user initiatives, as well as product marketing, platform marketing and events, communication design, brand marketing and content strategy.

Fittingly, an update on Brigg’s Facebook profile communicated his new role. Motorola confirmed his exit to TNW.

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